Since the invention the printing press, the printed word has been the primary means of communication for businesses and individuals with a message for the masses.

The development of broadcast and the information age has changed the role of print, but the qualities that make print a desirable medium still stand strong. Purple Circle's intimate knowledge of printing processes and its current technologies allows for the creation of exciting new projects and keeps our clients a step ahead of their competition.

Publication Design—Magazines, Newspapers, Newsletters

Purple Circle has designed several glossy magazines, and bw/color newspapers. We have also developed relationships with printers that specialize in monthly publications. This experience sets us apart from our competition and gives our clients the options of creating their own publication annually, quarterly, and even monthy at minimal cost and maximum quality and distribution.

PDFs Online

Advancements in PDF (portable document format) are bridging the gap between traditional print production and digital communications. Any print project can have a downloadable equivalent posted on the Web that anyone with the free Adobe Acrobat® plugin can download, view, and printout. It is a great supplement to limited distribution direct mail, mass mailings, applications, specifications and anything that has a tendency to change more often than one would like to do a mass reprint.

Corporate Identity Packages

An immediate extension of logo development, corporate identity packages include any combination of business cards, letterhead, envelopes, presentation folders, stickers, hats and T-shirts. A cohesive identity package enhances the outer perception of corporate professionalism while promoting pride within the organization.

Direct Mail

A marketing favorite is the direct mail piece. The beauty of direct mail is the variety of forms that it can take. From a smart 2-color postcard to a full-color, 3 dimensional puzzle, the sky is the limit. With a comprehensive mailing list, it can be one of the most effective ways to get your message directly into the hands of the right people. We can help you by making it smart and creative, so it doesn't get sorted as junk mail!

Brochure

A brochure is perfect for any business that needs a printed leave-behind item. If you only have one printed marketing piece to supplement your corporate materials, it should be a some form of brochure. A brochure can also take a variety shapes and sizes and can be designed to be a self-mailer so that it doubles as a direct mail piece.

Annual Reports

Annual reports are not just for investors and board members. You may have not considered an annual report as an option for getting your message out to your client base. There is no better way to reinforce relationships with clients and partners than to give them a comprehensive summary of the operations of the last year and a glimpse of the year to come. They can include facts, figures, upcoming strategies, focus on staff, board members and corporate news. The finished quality of a piece like this shows power and stability and is a great place to showcase a good year of business.

Let's get creative

If it can be printed on the surface of something, it can be done. Let's discuss some non-conventional ways of getting your message out. The list above gives a summary of some common printable pieces. The options certainly don't end there. How about a book of matches with your logo on it, or maybe your web address on a golf ball is a good way to get some exposure....hey! how about!?....

top

Understanding your business, your brand and your market is a critical step in outlining a project. It's important to ask the right questions in order to understand your current needs and future goals. After an initial meeting, the scope of the project can be established. Following the meeting we can begin to outline the initial production schedule and budget.

At Purple Circle, we offer a free one-time consultation to assess your current marketing efforts and provide our recommendations for future strategies.